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From Impressions to Impact: How the Open Internet Creates Real Value
By Keith Arrowsmith, Global Marketing Director, Onetag Programmatic advertising has transformed digital media over the past decade. Automation brought scale, efficiency,…
Costa Coffee Launches Matcha Range with Nationwide ‘Catch-a-Matcha’ Brand Experience Tour
Costa Coffee is, with help from its rostered experience agency Circle Agency, bringing matcha to the nation through a UK-wide experience…
Accord Marketing acquires Acacia Avenue
Accord Marketing Ltd today announces the acquisition of Acacia Avenue, marking a significant step in strengthening its ability to deliver…
BEST PRACTICE GUIDE FOR THE RESPONSIBLE USE OF GENERATIVE AI IN ADVERTISING
New guide developed under the Government’s Online Advertising Taskforce provides practical recommendations for advertising practitioners A Best Practice Guide for…
Join the Alliance WhatsApp Community!
This is your space to connect with other independent agencies, ask questions, share ideas, and support each other. Think of…
How to Put a Training Plan Together That Improves Performance and Protects Talent
A training plan should not be a tick-box document written once a year and forgotten. For independent agencies, a strong…
PrettyGreen Acquires PinPoint Media 
PrettyGreen Acquires PinPoint Media Expanding PrettyGreen’s integrated communications service offering with AI-enabled Paid Social, Search and Content Marketing Thursday 15th January: PrettyGreen – the Global Fame Making agency, has acquired performance marketing business, PinPoint Media as part…
Resetting for 2026: 7 Ways to Boost Workplace Happiness and Start the Year on the Right Foot
There’s something energising about standing on the edge of a new year. It’s like cracking open a fresh notebook full…
Confidence isn’t a mood. It’s a muscle – Gray Matters
By Adam Graham, MD and Founder of Gray Matters Recently I played in a padel tournament that doubled as a…
Grid24 launches new website for ViaNautis Bio following $25M funding round
Grid24 is proud to have partnered with ViaNautis Bio, a pioneering nanomedicine company developing next-generation genetic therapies, on the launch…
IF. Partners with Faith in Nature to Elevate TikTok Shop Presence
Independent brand communications agency IF. has welcomed Manchester-based natural beauty brand Faith in Nature to its growing TikTok Shop client…
YHA tasks IF. with brand perceptions brief
The iconic Youth Hostels Association brand has made the outdoors accessible for generations, with inclusivity a massive part of the…
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CRIS CICIRELLO
Senior Vice President Wasserman Experience
Everything You Need for Success...
Quarterly CEO Summit How agencies can differentiate and stay profitable in a transforming market We are delighted to welcome Luke Tobin to the next CEO Summit on April 23rd. This…
New inspiration for operational sustainability in agencies Elli Robinson, our Member Lead for the group & PR Consultant at AMBITIOUS will be joined by Emily Greenwood, Head of Operations at…
Beyond the pitch Building teams where commercial thinking is everyone's job Many agencies treat commercial awareness as something that sits with senior people. Juniors and mid-level team members get pulled…
Smarter Media for Tougher Times With global instability, economic pressure, and tightening marketing budgets, agencies are increasingly being asked to deliver stronger results with fewer resources. In this webinar, Hannah…
Senior leaders lunch | Manchester CTV is evolving fast – bringing huge opportunity, but also increasing complexity. And while some of that complexity is necessary, not all of it adds…
Creator-first content is reshaping the future of TV entertainment and the brands that understand how to collaborate within it are pulling ahead. Hosted by Infinitum, this breakfast session explores how…
From Random Wins to Predictable Growth How to Build a New Business Engine that Actually Works For many independent agencies, growth still relies on referrals, founder networks, and the occasional…
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