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Category: Partner Posts

Putting our assets to work for publishers and advertisers – Microsoft Advertising

Putting our assets to work for publishers and advertisers – Microsoft Advertising

We’ve been on a journey at Microsoft Advertising to transform our business. Over the past few years, our strategic acquisitions…

Transforming Search and Advertising with Generative AI – Microsoft Advertising

Transforming Search and Advertising with Generative AI – Microsoft Advertising

Earlier this year, we began the incredible journey of reinventing search with the launch of the new AI-powered Bing, your…

Inclusive prompt engineering: How to boost your ad performance with better copywriting – Microsoft Advertising

Inclusive prompt engineering: How to boost your ad performance with better copywriting – Microsoft Advertising

As an advertising professional with an enormous list of to-do’s and aggressive performance goals to hit, making sense of what…

Cutting through the noise to generate new demand – Microsoft Advertising

Cutting through the noise to generate new demand – Microsoft Advertising

Imagine this: you’ve just launched a new product and you’re ready to take the world by storm. You’ve poured your…

Boost your creativity and productivity with Retail Media Creative Studio powered by generative AI – Microsoft Advertising

Boost your creativity and productivity with Retail Media Creative Studio powered by generative AI – Microsoft Advertising

Retail media is a fast-growing industry that is expected to reach $100 billion in the next five years and will…

Microsoft Advertising at Cannes Lions 2024: A new world of possibilities

Microsoft Advertising at Cannes Lions 2024: A new world of possibilities

The Cannes Lions International Festival of Creativity is the world’s largest and most prestigious event for the creative communications industry…

10 characteristics of baby boomers in 2024 by GWI

10 characteristics of baby boomers in 2024 by GWI

A quick internet search of baby boomer stereotypes will inevitably return some common, and often unfavorable, narratives. But just how…

16 of the best marketing campaigns to know in 2024 by GWI

16 of the best marketing campaigns to know in 2024 by GWI

What makes a marketing or ad campaign stop people in their tracks, grabbing and holding their attention like a particularly…

8 characteristics of Gen Z in 2024 by GWI

8 characteristics of Gen Z in 2024 by GWI

It’s easy to assume that if you’re the same age as someone, you’ve had similar life experiences. That holds up…

The Chancellor’s Latest Budget Statement – Article by Flash Partners

The Chancellor’s Latest Budget Statement – Article by Flash Partners

The Chancellor’s latest budget statement, provided by our financial partner, Flash Partners, outlines an optimistic economic outlook with strategic initiatives…

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