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DTSTART:20250430T100000Z
DTEND:20250429T230000Z
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SUMMARY:The Business of Media: Proving Incrementality in a Complex Evolving Landscape
DESCRIPTION:The media effectiveness landscape is evolving rapidly\,  with n
 ew measurement methodologies (some good\,  some very dubious)\,  combined w
 ith increased complexity around the terminology\,  number of channels\,  an
 d shifting regulatory constraints. Econometrics has cycled in and out of fa
 vour\,  but with GDPR and walled gardens limiting attribution\,  it’s mad
 e a strong[..]\nhttps://www.allianceuk.madmarketing.lk/alliance-events/the-
 business-of-media-proving-incrementality-in-a-complex-evolving-landscape/
URL:https://www.allianceuk.madmarketing.lk/alliance-events/the-business-of-media-proving-incrementality-in-a-complex-evolving-landscape/
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