Technologies change, businesses change, markets change - The one constant is human nature. Brand Genetics is a specialist front-end insight & innovation agency with offices in London & Sao Paulo. We help businesses understand what people will want next by taking a human-centred approach to insight & innovation. We work with market-leading clients - including ABInBev, LVMH, Mondelez, PepsiCo, RB & Unilever - to help them: - Identify emerging needs that will drive future growth - Spot next-generation innovation opportunities - Make smarter decisions about how to be fit for the future - Attract customers with new products, propositions & services Our human-centred approach is based on our belief that, whether we’re Chinese or English, Brazilian or Indian, deep down we are all driven by the same human motivations. By uncovering and understanding these deeper motivations we get to insights that are scalable, sustainable and predictive and innovation opportunities that have global scale as well as local application. To help us get to these we have a diverse team is drawn from multiple disciplines - including brand strategy, insight and design agencies, client side marketing, insight and R&D, management consultancy, psychology, neuroscience, & fashion, to name a few! We believe…
jellybean - We are the food and drink marketing agency for you. If you’re looking for a multi award-winning integrated specialist food and drink agency to help you grow your food and drink business, you’ve come to the right place. Whether it’s foodservice marketing, foodservice pr, convenience retail trade marketing, convenience retail trade pr, consumer marketing or consumer pr – we know our stuff when it comes to food and drink and we’re here to help. With 36-year track record, a client list that reads like a who’s who of foodie brands (from market leaders to challenger start-ups) and a trophy cabinet fit to burst, we’re the proudly independent full-service foodie agency that lives and breathes food and drink. Big enough to matter, but small enough to really care, we put ourselves in your shoes and those of your customers, to pull-out that killer insight to help your food and drink brand hit the sweet spot.
The Freethinking, commercial growth and behaviour change specialists.